Title: Market-Reactive Publishing for Science Fiction & Fantasy
Category: Business of Publishing
Jack Giesen, President/CEO, Faolan’s Pen Publishing Inc.
Glynn Stewart, VP Finance & Author, Faolan’s Pen Publishing Inc.
The current print market underserves voracious speculative fiction readers. These readers now get their fix with ebooks, akin to the pulp-publishing of the Golden Age of sci-fi. Ebooks marry the quality of traditionally published books and the Netflix-style bingeing of modern audiences.
Pulp publishers have their fingers on the pulse of readers, listening, producing, and publishing what readers really want. Beyond this, with sales hidden from traditional tallies behind Amazon’s algorithms, this previously-invisible segment of publishing is revolutionizing the traditional model with their just-in-time contractor management, professional-level branding, and immediate market-reactive publishing decisions.